SEO basics
You’ve probably heard of SEO, since it’s very hot right now. It stands for Search Engine Optimization. SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine.
The higher a website ranks in the results of a search, the greater the chance that a user will visit that site. Let’s face it, most people are lazy. Read about my .
Unfortunately, the quick-buck con artists have figured this out, and they will put up a site that has a front page that is totally littered with keywords. To give you an idea, a normal keyword density for the main keywords is about 3-7%. What these people will do is have something insane like a 25% keyword density on their front page. Then that page ranks #1 in search engine results when users search for that word. Once the user is on the entry page, they’re likely to enter the site.
Search engines used to use meta-tags to search for websites. This was nice, since the meta-tag was a hidden area of your page where you could put all the relevant keywords and not have to worry about making your content sound awkward by overusing certain words.
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